BBC Media Action

The organization:  For the past 10 years, BBC – Media Action has used media channels such as TV and radio to improve health throughout Cambodia. Their projects have tackled maternal and child health issues, HIV and AIDS and malaria. Funded by UNDP and implemented by the BBC Media Action, Loy9 is an entertaining and inspiring mass media campaign on TV, radio, online and print, which focuses on engaging youth in local and national decision making.

The relationship: With funding from the SPIDER center, we created a customized version of our Interactive Voice Response System (IVR), Verboice.  As an extension to the TV, radio and online presence, we are working with BBC Media Action to customize Verboice to support  Loy9 to empower youth’s social involvement through on demand content accessible through mobile phones.

Website: http://www.bbc.co.uk/mediaaction